What You Need to Know About Google Penguin 2.0

The roll out for the latest generation of Google search algorithms: Penguin 2.0 is now complete. The Penguin 2.0 algorithm comes fourteen months after Google Penguin 1.0 which focused primarily on link spam. Speculation over the bearing that this update would have on SEO practices and web based businesses has been vast. Now, after just a few weeks in action we are here to summarize the goals and key impact areas of Google’s Penguin 2.0 algorithm.

The Aim of Penguin 2.0

Upon releasing Penguin 2.0 it was Google’s primary aim to decrease the ranking of websites who were not following the Webmaster Guidelines. These included websites who were using black hat SEO techniques, and specifically those who were utilizing spam methods to increase their website’s ranking.

Who Has Been Impacted

The full impact of this update is yet to be felt in its entirety, however, some websites have already taken a big hit. Google has estimated that 2.3 percent of its English search queries have been affected by Google Penguin 2.0, meaning that leaders in those keywords will now require SEO recovery services. This may not sound like a big number, but this means that 115,000,000 searches will be affected every day, and 2.0 will continue to affect even more businesses.

What This Means for SEO Auckland Practitioners

Google Penguin 2.0 goes deeper than 1.0 looking at more than just link spam. This means SEO Auckland practitioners need to be more vigilant in ensuring that their practices strictly follow the Webmaster Guidelines. It has become even more important for small businesses to invest in professional SEO services to avoid being negatively impacted by the latest algorithm.

How to Improve Your Google Search Engine Optimisation

When utilizing any search engine optimisation techniques it is important that you are familiar with not only the latest search algorithm, but the Webmaster Guidelines. Whether this is done in house or externally via a company such as A+ SEO online reputation management, it is vital that the best practices are followed. The introduction of Penguin 2.0 means that white hat SEO techniques are more important than ever. So a concentration on providing valuable information, quality content, and an appropriate keyword density will help ensure your website’s success.